PCB SWOT Analysis Survey

Conducting a SWOT Analysis allows an organization’s stakeholders to brainstorm about what he or she believes are the organization’s Strengths, Weaknesses, Opportunities, and Threats (SWOT). It is an opportunity to share all kinds of thoughts and ideas about all aspects of the organization’s function. The feedback will assist PCB leadership in determining exactly where we are as an organization and help us plan for where we want to be in the future.

As you read through and answer the questions, please don’t limit yourself to just one answer. Feel free to answer each question with a mini list of ideas. Once you’ve gone through the questions, if you have any additional feedback, please share those comments.

If you have access to the internet, please complete this survey online at www.surveymonkey.com/r/pcbswotsurvey.

If you do not have access to the online survey, please feel free to copy these questions and your responses in your preferred format and mail them to PCB, 931 N. Front Street, Harrisburg, PA 17102.

Surveys should be submitted by January 31, 2016.


1. What services/activities/events/fundraisers does PCB do well?

2. What assets/resources does PCB have?

3. What strengths do you see in PCB’s staff, leadership, committee personnel, chapters, members, etc.?

4. In comparison to other blindness organizations, advocacy groups, and ACB affiliates, are there any ways that PCB stands out?

5. What policies, procedures, communication methods make PCB function well?


6. Are there specific service/activity/event/fundraising efforts that PCB needs to address/improve?

7. Does PCB have weaknesses with regard to finances, equipment, technology, etc.?

8. Are there weaknesses among PCB’s staff, leadership, committee personnel, chapters, members, etc.?

9. Is there anything about the organization’s overall structure, operation, administration that weakens it?


10. What opportunities are available for PCB to expand its membership and outreach to other counties and diverse populations?

11. What types of opportunities exist to enhance PCB’s fund raising and financial status?

12. What potential partnerships could PCB develop to accomplish its mission?

13. What resources are available to provide training/education/information to staff, leadership, chapters, committee personnel, members, etc.?

14. Are there new business strategies or technologies that could improve the overall operation of PCB?

15. Are there new trends developing that impact people with vision loss that PCB should consider addressing?

16. What can PCB learn from successful member-based organizations such as AARP?


17. What might PCB do if our paid staff, leadership or committee personnel quit or could no longer perform his/her duties?

18. What if our investment portfolio took a major hit and we lost a sizable chunk of our assets?

19. What will happen if our membership continues to age and chapters continue to shrink?

20. What would we do if our computers crashed and/or our equipment was damaged in a natural disaster?

21. What if we could no longer hold meetings using FreeConferenceCall.com?

22. Are there other threats PCB should address in its planning?


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