Considerations from the Affiliate and Member Relations Team

By Jule Ann Lieberman, Team Leader

As our summer days are getting shorter and the crisp fall mornings are beginning, it is time to think about opportunities to renew or recruit new members for your chapter or as PCB members at large for 2017. Encourage early renewals by offering incentives such as discounts, prizes for members who bring a new member aboard, a lottery for early renewals where the prize can be a dues rebate, or other clever prizes. Reach out to the reluctant member who has not renewed in 2016 and determine how your chapter or PCB can better meet their needs.

Our annual conference being held October 20-23 In Harrisburg will include two Distinguished Service awards given to PCB members and two Lifetime of Distinguished Service awards to persons who have made a notable commitment to improving the independence of people who are blind or vision impaired. At the Saturday evening banquet PCB will offer its gratitude for their service. Consider a similar idea for your chapter. Recognize the members who have contributed to the work of your chapter or on behalf of others, with a meeting acknowledgement or award. PCB members do good work– let others know!

For current members or new members who are attending the conference, PCB will offer a $2 discount on the PCB portion of your member dues as an incentive for early sign-up for 2017. We believe that this adds to the enthusiasm for the PCB membership experience while at the exciting conference. Visit the conference registration table across from the Grand Ballroom on Friday or Saturday to let us know you would like to renew on site. We’ll collect your chapter dues plus the reduced PCB portion and notify your chapter that you’ve renewed.

How often have you heard the statement” I did not know that there was such a group as the Pennsylvania Council of the Blind and so didn’t know that you have a chapter near me”? I just heard this recently while on a call at my workplace. We need to get the word out about PCB and the many benefits of becoming a member. Start locally; contact your state or city representative as community fairs or other events will often have an opportunity to have an exhibit table. Have a few members “man” the table and talk to visitors on what PCB means to you. Reach out to senior centers, community organizations such as Lions, Elks, and Rotary clubs to ask if you can give a brief presentation about PCB and your chapter. If they do not have vision loss, chances are very high they have a family member, friend or neighbor who is blind or experiencing vision loss. Be part of a marketing team for PCB, A personal invitation or phone call can lead to a new member and friend.

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